#19: How Great Products are Like Great Stories with Acquia’s Matt Kaplan

Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across their digital experience platform. And, fun fact, he was on MIT’s gymnastic team back in the day. Together Maggie and Matt chat through how great products are like great stories. Specifically, what makes a great story, untangling the relationship between stories and products and how to help your team get better at storytelling.

Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across their digital experience platform. And, fun fact, he was on MIT’s gymnastic team back in the day.

Together Maggie and Matt chat through how great products are like great stories. Specifically, what makes a great story, untangling the relationship between stories and products and how to help your team get better at storytelling.
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