#15: Christina Wodtke on Radical Focus and Living Your Goals with OKRs

Today on Build, host Maggie Crowley sits down with Christina Wodtke, author of the legendary book Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, which Maggie describes as the best book on goal setting – ever. In the episode, Maggie and Christina, dive deep into Christina’s experience in product roles at MySpace, Zynga and Linkedin, her transition out of industry and into academia as a lecturer at Standford, and of course using Objectives and Key Results (OKRs) as a framework for achieving your team and company-wide goals. So if you’re looking to start 2019 off on the right foot, this episode is for you. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @cwodtke.

Today on Build, host Maggie Crowley sits down with Christina Wodtke, author of the legendary book Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, which Maggie describes as the best book on goal setting – ever.

In the episode, Maggie and Christina, dive deep into Christina’s experience in product roles at MySpace, Zynga and Linkedin, her transition out of industry and into academia as a lecturer at Standford, and of course using Objectives and Key Results (OKRs) as a framework for achieving your team and company-wide goals.

So if you’re looking to start 2019 off on the right foot, this episode is for you.

Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @cwodtke

In this episode:

0:28 – Introduction of Christina Wodtke
0:30 – Christina’s insight about the work on her book Radical Focus, and her background
4:03 – How we live our goals is more important than the goals themselves
6:02 – Goals don’t have to be there from the very beginning
7:03 – A better approach to product development
7:58 – Christina shares some very important insights about the utilization of metrics in your company
8:12 – Experiential learning–in order to get to good guesses, you have to leave space for bad guesses and being wrong
11:02 – The biggest traps when setting OKRs (Objectives and key results), and how to avoid them
13:23 – The Moonshot Approach for OKRs: they are by their nature stretch goals
15:09 – How can we know when are we really truly realizing our potential?
22:29 – The secret to dealing with complex, multifaceted problems is to teach team members how to work together
23:01 – Important things for students to know when entering the job market
26:00 – High-performing teams are all about the ability of team members to interact with each other
26:38 – A lot of conflict within teams arises out of disagreement about, or lack of norms around ways to act, cooperate, and disagree
29:23 – Christina shares some final pieces of advice that she thinks everyone needs to hear:
32:03 – Find the way to celebrate what you are accomplishing
32:40 – Commit to the fact that it’s going be hard, but it’s going be worthwhile

The book mentioned in this podcast: Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results by Christina Wodtke
All rights reserved. Drift 2019.